The Road Ahead: Is There a Price Tag on Safe, Resilient Roads?
Uniting Safety and Pavements: Global Insights into Friction-Informed Asset Management
Date: August 04 2025
WDM USA Appoints Andy Mergenmeier as Director of Pavement & Safety Engineering
Date: May 09 2025
Trends at TRB 2025
Date: January 17 2025
2025 Transportation Research Board 104th Annual Meeting
Date: December 16 2024
Minnesota Collaborates with WDM USA on Materials Performance Projects
Date: September 24 2024
WDM USA Consultancy Services
Date: January 22 2024
SCRIM® Continuous Pavement Friction Measurement
Date: January 22 2024
TRB 2024
Date: September 27 2023
The Road Ahead: Is There a Price Tag on Safe, Resilient Roads?
Date: July 26 2023
Time: 2:00PM (EST)

Since it was passed by Congress in 2021 the IIJA has pledged to fund $621 billion of spending on transportation infrastructure, including $115 billion toward highways and roads. Where and how should this money be most effectively invested?
In the next edition of our The Road Ahead Livestream Series, we are joined by the American Highway Users Alliance to discuss current legislation and how data can influence budget allocation to build safer, more efficient highways of the future.
The impact of failed infrastructure is vast – economically, and socially. If data can identify preventative solutions, this knowledge could pinpoint priorities and influence decision-making to build a resilient network.
Andrew Stasiowski, President and CEO of American Highway Users Alliance, and Ryland Potter, WDM USA’s Vice President, discuss examples of infrastructure failures, as well as the recent disruption of I-95 in Philadelphia, which uniquely had solid contingency plans. Ironically, on American highways the wise words of revered Philadelphian Benjamin Franklin are still most appropriate, “An ounce of prevention is worth a pound of cure.”
Ryland Potter
Vice President of Business Development, WDM USA
Andrew Stasiowski
President and CEO, American Highway Users Alliance
The Road Ahead: Is There a Price Tag on Safe, Resilient Roads?
Date: July 26 2023
An ounce of prevention is worth a pound of cure – Benjamin Franklin
Since it was passed by congress in 2021 the IIJA has pledged to fund $621 billion of spending on transportation infrastructure, including $115 billion towards highways and roads. We examine, where and how this money should be most effectively invested?
In the next edition of our The Road Ahead Livestream Series we are joined by the American Highway Users Alliance to discuss current legislation and how data can influence budget allocation to build safer, more efficient highways of the future.
The impact of failed infrastructure is vast, economically, and socially. If data can identify preventative solutions, this knowledge could influence decision-making and build a resilient network.
Andrew Stasiowski President and CEO of American Highway Users Alliance, and Ryland Potter, WDM USA’s Vice President of Business Development, discuss infrastructure failures where the effects were severe, as well as I95, which uniquely, had solid contingency plans. An irony not lost in words one of the foundling Father’s of our nation and Philadelphia advocate, still echoing clearly on our roads today.
Join us at SASHTO 2023, 5-9 Aug, Mobile, AL
Date: July 17 2023
Location: Virtual Event

WDM USA will be attending the Southern Association of State Highway and Transportation Officials (SASHTO) Conference, hosted by Alabama Department of Transportation in August.
We will be showcasing the SCRIM® Road Surveying Machine and discussing our data collection and analysis work, examining the effects of continuous pavement friction measurement for informing improved safety recommendations.
If you would like the opportunity to discuss our work on data methodology and analysis, please contact Isaac Briskin, Director of Analytics at WDM USA, to arrange a meeting. We look forward to meeting you at SASHTO.
isaac.briskin@wdm-int.com
Isaac Briskin
Director of Analytics
THE ROAD AHEAD LIVESTREAM SERIES:
Date: July 11 2023
WDM USA Livestreams:
Date: March 22 2023
Death Toll Rises On US Roads
Date: March 13 2023
The Road Ahead – The Devil is in the Data
Date: March 07 2023
Time: 2:00PM (EST)

Did you know that traffic crashes accidents cost the Federal Government over $340 billion in 2019? That’s $1000 per year for every person in the United States?
Every 10 days the amount of people that die in road traffic accidents equates two 747 jumbo jets crashing. One scenario a tragedy, the other just a statistic.
In the second of The Road Ahead Livestream series, we address the cost of roadway accidents to the nation and the preventative measures being considered to reduce fatalities and financial strain.
WDM USA are joined by Blyncsy, leaders in movement data intelligence, to review the USDOT’s Strategic Plan calling for improved safety data collection.
Jake Halu, Sales Manager at Blyncsy and Ryland Potter, WDM USA’s Vice President of Business Development, utilize both company’s expertise to discuss the strategic importance of safety data for better, safer, and more efficient transportation decisions, which can ultimately save lives.
Ryland Potter
Vice President of Business Development, WDM USA
Jake Halu
Sales & Customer Experience Manager, Blyncsy
ATSSA’s Convention & Traffic EXPO 2023
Date: January 31 2023
TRB Wrap Up and Look Ahead to Pavement Friction in 2023: WDM & Skidabrader
Date: January 25 2023
Repairs Backlog for U.S. Rural Roads
Date: October 18 2022
Kentucky Leads the Way
Date: August 05 2022
Traffic fatalities reach 16-year high
Date: May 20 2022
Vision Zero Texas Summit
Date: May 09 2022
‘Fight Like Hell’ for Safer Roads
Date: March 31 2022
Rural Roadway Bill to reduce lane departure deaths
Date: March 07 2022
Proving The Value of Pavement Friction Management in Virginia
Date: March 04 2022
Case Studies into CPFM
Date: March 04 2022
Safer People, Safer Roads
Date: February 09 2022
ATSSA’s Convention & Traffic EXPO 2022
Date: January 26 2022
TRB 2023
Date: December 15 2021
TRB 2022
Date: December 15 2021
WDM USA Event - HFST Webinar Series
Date: November 09 2021
US Traffic Deaths Soar!
Date: November 05 2021
SCRIM’s the word!
Date: October 25 2021
Amanda’s New Role
Date: September 27 2021
US motor deaths on the rise
Date: September 10 2021
Ryland In The Chair
Date: September 10 2021
Measuring the way to a safer future
Date: August 20 2021
WDM USA Events
Date: August 10 2021
Welcome to our Director of Analytics, Isaac Briskin
Date: July 02 2021
UK’s Decade of Missed Opportunities to Cut Road Deaths
Date: June 18 2021
New Data Intern
Date: June 15 2021
Safe System Infrastructure Approach to Cut Traffic Deaths
Date: June 02 2021
Safety Match
Date: May 17 2021
2021 Virtual National Pavement Preservation Conference
Date: May 17 2021
Location: Virtual Event

We're excited and proud to be sponsoring and attending the National Pavement Preservation Conference 2021, May 17-21! The virtual conference will consist of 9 sessions to be held over a 5-day period. Registration is required for each session, but all sessions are FREE.
The National Center for Pavement Preservation (NCPP) was established to lead collaborative efforts among government, industry, and academia in the advancement of pavement preservation by advancing and improving pavement preservation practices through education, research and outreach.
Check out the agenda and book a meeting with Ryland Potter, Director of Business Development, to find out more about WDM USA and our work on pavement friction management programs.
Ryland Potter
Director of Business Development at WDM Limited USA
Massive increase in fatal crashes
Date: April 30 2021
EU road deaths fall to all-time low – despite evidence of increased risk-taking behaviors
Date: April 27 2021
LIFESAVERS NATIONAL CONFERENCE 2021
Date: April 26 2021
Location: Virtual Event

Last year, an estimated 36,096 people died in motor vehicle crashes in the U.S. Lifesavers is recognized as the premiere conference to learn about the latest highway safety research, best practices, and cutting-edge initiatives; and to explore innovative technology and strategies used to combat risky driving behaviors and save lives.
The Lifesavers Conference is also historically the world’s largest gathering of leaders and advocates in traffic safety.
Ryland Potter
Director of Business Development at WDM Limited USA
Getting the Results We Design For
Date: April 21 2021
Proven to Save Lives
Date: April 14 2021
LifeSavers 2022
Date: April 01 2021
Increase in US Car Death Rate in 2020
Date: March 11 2021
Women at greater risk in crashes
Date: March 02 2021
On Top of The World – Down Under
Date: February 18 2021
US Road Deaths on Increase
Date: February 05 2021
Events
Date: January 18 2021
Eyes on the road
Date: January 04 2021
TRANSPORTATION RESEARCH BOARD 100TH ANNUAL MEETING 2021
Date: January 01 2021
Location: Virtual Event

TRB was back for the 2021 Annual Meeting, celebrating its 100th anniversary. WDM USA was there virtually showcasing how “safer roads save lives” at the 100th Transportation Research Board (TRB) annual meeting and conference, which took place virtually in January, 2021.
Get in touch today to see our SCRIM® survey vehicle in action and learn how continuous measurement of road surface friction can reduce skid related fatalities.
Ryland Potter
Director of Business Development at WDM Limited USA
Is a Crash ever an Accident?
Date: December 08 2020
New Zealand is Back On The Road
Date: November 19 2020
It’s all in the data!
Date: November 18 2020
New Intern Joined Our USA Team!
Date: November 13 2020
Testing, testing: Friction truck travels highways
Date: November 05 2020
Questionable skid resistance levels on UK local roads
Date: October 20 2020
Martin Stands Out!
Date: October 07 2020
Three new apprentices for WDM
Date: October 07 2020
Friction Insights
Date: October 07 2020
WDM USA Company Overview
Date: October 01 2020
SCRIM® Surveys
Date: October 01 2020
U.S. SCRIM®
Date: October 01 2020
U.S. SCRIM®
Date: October 01 2020
U.S. SCRIM®
Date: October 01 2020
New Zealand SCRIM®
Date: September 29 2020
New Zealand SCRIM®
Date: September 27 2020
SCRIM® Wheel
Date: September 25 2020
The Road to Safer Surfacings
Date: September 24 2020
Time: 3:00PM (EST)

Where, when, and how do you invest to achieve better safety outcomes?
Join WDM USA and Mark Owen, Regional System Manager for the Wellington Region at the Waka Kotahi New Zealand Transport Agency (NZTA), to learn how the NZTA use pavement friction management to proactively reduce or prevent crashes.
We’ll discuss what NZTA has learned over 15 years of pavement friction management, how its design helped optimize the program for changing budgetary and industry conditions, and what its goals are going forward.
Mark Owen
Regional System Manager for the Wellington Region at the Waka Kotahi New Zealand Transport Agency (NZTA)
Ryland Potter
Director of Business Development, WDM USA
Intertraffic Amsterdam 2014
Date: September 22 2020
RAV Scanner Surveys
Date: September 15 2020
U.S. Department of Transportation Announces Over $3 Million for Roadway Safety Tools
Date: September 14 2020
WDM USA Webinars:
Date: September 07 2020
American universities focusing on driverless navigation safety
Date: August 28 2020
Safer Roads as the “New Normal”: New Perspectives and Tools in the post-COVID-19 World
Date: August 13 2020
Time: 2:00PM (EST)

After a brief decline in crashes in early 2020, the economic and social impact of Covid-19 has placed enormous stress on the already overstretched US road safety sector.
What new tools and techniques are available to combat a return to the pre-pandemic status quo? How can we better identify the potential for safety improvements and efficiently reduce crash and fatality risk on US roads so that safer roads become the “new normal”?
Join us and Robert Wunderlich, Director for the Center for Transportation Safety at the Texas Transportation Institute, as we discuss challenges and opportunities for traffic safety in the post-Covid-19 world.
Robert Wunderlich
TTI Senior Research Engineer, Division Head, Center Director, Texas A&M Transportation Institute
Ryland Potter
Director of Business Development, WDM USA
WDM USA launches webinar series
Date: August 03 2020
The Road Ahead Webinar Series
Date: July 31 2020
America moves towards mandatory anti-drunk driving technology
Date: July 10 2020
America has the Vision – but can they see the road ahead?
Date: July 06 2020
WDM USA Webinars:
Date: June 18 2020
Flying High
Date: June 11 2020
Consultancy
Date: June 05 2020
Lower motorway speed limits coming in Luxembourg and The Netherlands
Date: May 18 2020
Apple CarPlay and Android Auto infotainment systems weaken reactions more than alcohol and cannabis
Date: May 18 2020
A third of killed vehicle occupants in the UK were not wearing seatbelts
Date: May 13 2020
Setting New Standards
Date: April 16 2020
Central London 20mph speed limit introduced
Date: March 04 2020
336 lives saved on French roads thanks to 80 km/h limits
Date: March 04 2020
Zero tolerance could help prevent up to 5,000 alcohol-linked road deaths a year in the EU
Date: February 12 2020
SCRIM® Surveys
Date: February 03 2020
TM2
Date: February 02 2020
Report highlights key principles for improving traffic safety and mobility education
Date: January 27 2020
Drug driving now nearly as common as drink driving in Ireland
Date: January 27 2020
On the Road again
Date: January 20 2020
Manufacturing
Date: January 02 2020
Dr. Chris K. Kennedy
Date: December 13 2019
EU Member States rubber-stamp new vehicle safety requirements
Date: December 03 2019
New EU transport commissioner commits to halve road deaths and serious injuries by 2030
Date: December 03 2019
DR . CHRIS K. KENNEDY
Date: November 25 2019
Events
Date: November 07 2019
New tests aim for longer pavement life and reduced surface problems
Date: October 25 2019
US highway deaths decline in 2018 for second straight year
Date: October 22 2019
British Drivers face ban on hands-free mobiles
Date: August 22 2019
Improving road safety worldwide
Date: July 04 2019
Road Safety Priority Call
Date: June 19 2019
Licensed to survey….
Date: April 24 2019
European Parliament backs new vehicle safety standards
Date: April 17 2019
SH53 a short but important stretch
Date: March 22 2019
MEPs back life-saving vehicle safety standards in key vote
Date: February 21 2019
TRB - Paving the way to Safer Roads
Date: January 31 2019
On a Slow Boat to China!
Date: December 20 2018
Clean Bill of Health
Date: December 19 2018
A Smart Future
Date: December 18 2018
Back to Basics
Date: December 11 2018
EUROPEAN CALL FOR ADVANCED SAFETY PACKAGE ON ALL NEW CARS
Date: November 30 2018
Safer Roads International Conference: Call for Proposals
Date: November 16 2018
Last Night the EU Saved My Life: ETSC launches new campaign in support of future EU vehicle safety
Date: November 14 2018
Agencies collaborate to focus on road safety
Date: November 13 2018
NZTA Police: Integrating ABS Surface Condition Friction Research with Enforcement
Date: September 19 2018
High Friction Surfacing SCRIM® Performance - Mark Stephenson Presentation
Date: September 19 2018
HIGH FRICTION SURFACING TREATMENT SCRIM® PERFORMANCE - MARK STEPHENSON (WDM®)
Date: September 11 2018
WDM® Sideway force Coefficient Routine Investigation Machine SCRIM®
Date: August 23 2018
Building for the Future & Saving lives
Date: August 14 2018
The American Dream!
Date: June 14 2018
Exceptional SCRIM®
Date: May 17 2018
TM2 Trials in the US
Date: May 17 2018
TM2 US Trials
Date: April 19 2018
USDOT Release Fatal Crash Data Report
Date: February 22 2018
TM2 Texture Meter
Date: February 05 2018
Exceptional SCRIM®
Date: February 01 2018
SCRIM® reaches gold standard
Date: January 09 2018
Road Surveying after the Kaikoura earthquake
Date: May 12 2017
Certification
Date: May 09 2017
Report a highway fault online
Date: April 21 2017
SCRIM Québec Canada
Date: February 15 2017
SCRIM® celebrates 50th anniversary
Date: January 10 2017
All roads lead to Rome….and Milan! New SCRIM® Survey Vehicle for Italy
Date: November 24 2016
American Trials: Reducing off-road and skid related accidents
Date: October 27 2016
TM2 at Severn Bridge
Date: September 15 2016
TM2 at Aust
Date: September 15 2016
Aepo-Acciona SCRIM
Date: September 14 2016
U.S. SCRIM
Date: September 14 2016
U.S. TM2
Date: September 14 2016
Applus SCRIM
Date: September 14 2016
Cedex SCRIM
Date: September 14 2016
Geocisa SCRIM
Date: September 14 2016
Paymacotas SCRIM
Date: September 14 2016
South Africa
Date: September 14 2016
Slovenia SCRIM
Date: September 14 2016
Portugal SCRIM
Date: September 14 2016
S15 in New Zealand
Date: September 14 2016
New Zealand SCRIM
Date: September 14 2016
Anas SCRIM
Date: September 14 2016
Autostrade SCRIM
Date: September 14 2016
CRS SCRIM
Date: September 14 2016
Sineco SCRIM
Date: September 14 2016
Hungary SCRIM
Date: September 14 2016
German HRM
Date: September 14 2016
Vectra SCRIM
Date: September 14 2016
Euroconsult SCRIM
Date: September 14 2016
China SCRIM
Date: September 14 2016
Chile SCRIM
Date: September 14 2016
Belgian SCRIM
Date: September 14 2016
Australian SCRIM
Date: September 14 2016
Argentina SCRIM
Date: September 14 2016
Argentina MRM
Date: September 14 2016
WDM® SCRIM® in America
Date: September 14 2016
Analysis and Reporting
Date: September 13 2016
SCRIM® / SCRIMTEX
Date: September 13 2016
TM2
Date: September 13 2016
WDM® “The Road to Success” from The Telegraph BusinessClub
Date: September 13 2016
Ensure your skid resistance policy, strategy and procedures are fit for purpose
Date: September 13 2016
Development of a skid policy across a large urban area
Date: September 13 2016
Delivering a safe road system
Date: September 13 2016
Eyes on the road
Date: September 13 2016
Cornwall In Control
Date: September 13 2016
Saving Lives Through Safer Roads
Date: September 13 2016
Roads to Success
Date: September 13 2016
TM2
Date: September 13 2016
Asset Management
Date: September 12 2016
Project identification and Prioritization
Date: September 10 2016
Skid Resistance Strategy
Date: September 09 2016
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Date: September 08 2016
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Date: September 08 2016
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Date: September 08 2016
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Date: September 01 2016
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Date: August 08 2016
High Friction Surfacing Treatment
Date: May 02 2016