Last Night the EU Saved My Life: ETSC launches new campaign in support of future EU vehicle safety
The European Transport Safety Council (ETSC) has launched a new social media campaign in support of future EU vehicle safety standards.
In May this year the European Commission announced a significant proposal to upgrade mandatory vehicle safety standards for all new cars, vans, lorries and buses sold in the EU. The combination of new standards and technologies could save 25,000 lives in the EU between 2022 and 2037 according to an official study. Minimum EU safety standards for new vehicles have gone largely unchanged since 2009.
In particular the campaign emphasizes the importance of safer car and lorry fronts and the life-saving potential of advanced driver assistance technologies such as Automated Emergency Braking (AEB) and Intelligent Speed Assistance (ISA).
Antonio Avenoso, Executive Director of ETSC said:
“By fitting the latest safety technologies as standard on new vehicles in Europe, we have the potential to dramatically reduce death and injury on European roads. It’s an opportunity EU Member States and the European Parliament must take. Crucially, this package includes several complementary technologies that share components such as forward-facing cameras. Cherry-picking or delaying individual safety features, or deprioritizing essential crash protection measures that can save your life in the event of a collision, would cost more in the long run, a cost counted in euros, but also in lives lost.”
ISA, when fitted on all vehicles, could cut road collisions by 30% and deaths by 20%. It works by using traffic sign recognition and GPS map data to help drivers stick to the legal speed limit. The system can be overridden and the driver remains in control at all times. ISA is already available on a range of vehicles on the market in Europe. The option is included on 95% of sales of the Ford Galaxy and S-Max, for example. The technology is also fitted on most new Volvo models as standard.
In its new campaign, with the slogan “Last Night the EU Saved My Life”, inspired by an 80s disco pop song, ETSC is asking EU policymakers, national governments, campaigners and the public to join its call to support the entire package of vehicle safety measures proposed by the European Commission.