Data & Analytics

Deeper Insights with Continuous Data

Whatever your goals, WDM tailors its analyses to deliver data-driven pavement performance insights and context-appropriate safety and asset management decision support tools.

Big changes can happen from one small step. By integrating continuous pavement friction data into your safety, maintenance, and asset management programs, your agency can make informed, proactive, data-led and cost-effective decisions that improve safety performance across the pavement asset lifecycle. Continuous data maps to the realities of your network and to changes in pavement friction both over time and in space. By enabling the precise, consistent delineation of friction performance by feature types such as intersections, ramps, curves, and tangents, continuous friction data helps establish site-specific friction demand levels and enhance predictive modeling.

Unsure of how to take that first step? WDM partners with transportation authorities, infrastructure managers, and decision-makers to scope, collect, analyze, and implement continuous friction data. We integrate high-resolution SCRIM® data with other trusted data sources to analyze your network and deliver turnkey pavement safety performance insights, project prioritization, and pavement friction management program optimization tools. We excel in adapting global best practices to local contexts, objectives, constraints, and network characteristics and transforming data into practical, data-driven strategies to improve road safety and reduce crash risk.

Analysis & Reporting

At the outset of a SCRIM® data collection project or program, WDM works with clients to define the data collection strategy, develop a quality control plan, and create a proactive communication plan. During and after collection, WDM provides critical reporting and analysis.

Risk-based network assessments are essential, enabling decision-makers to identify and prioritize sections of the network where intervention will deliver the greatest safety and performance benefits.

From performance summaries and hotspot and corridor analyses to benefit-cost analyses and deep learning about the drivers of functional pavement performance and deterioration modeling, WDM helps agencies pinpoint strategies to improve road safety transform complex raw data into clear, strategic intelligence.

Data Management

Data management plays a critical role in ensuring that datasets are delivered in a consistent, usable format suitable for analysis and decision-making. WDM’s integrated team of GIS, data validation, data science, and pavement safety specialists set the industry standard for data management.

Using cutting edge spatial validation and integration techniques, WDM warrants all data meets its high bar for delivery. Rigorous data mapping, migration, and stewardship practices safeguard data transfer and client integration.

Finally, WDM prioritizes transparency in metadata and documentation to ensure data can be used for its intended purpose – or re-used, as increasingly sophisticated analyses become possible through routine network monitoring with SCRIM® CPRM.

  • 1

    Detect

    Benchmark friction risk.

    Mapping precise changes in pavement surface characteristics across a road network using SCRIM® data to identify location where friction performance may contribute to crash risk.

  • 2

    Diagnose

    Understand underlying causes.

    Integrating SCRIM® data with traffic, crash, and pavement records to analyze factors contributing to pavement friction performance.

  • 3

    Decide

    Identify targeted interventions.

    Performing benefit-cost analysis (BCA) on a matrix of pavement surface treatment types to prioritize and shortlist potential treatment locations and inform project-level decision-making.

  • 4

    Validate

    Measure outcomes & verify options.

    Conducting before/after SCRIM® and crash data analyses to confirm safety improvements and treatment effectiveness.

  • 5

    Iterate

    Continuously refine and optimize.

    Update performance benchmarks, reprioritize segments, and inform future resurfacing or treatment programs with new data and resets, creating a continuous improvement environment.

  • 6

    Expand

    Evolve toward predictive insight.

    Precision performance tracking clarifies pavement friction and guides safer, more cost-effective asset management and materials choices.

Why WDM?

WDM combines engineering, data science, and project management expertise to support you at every stage, from risk-based network assessments to developing lifecycle strategies.